Has the Time Come to Implement a Program for College Athletes to Profit from Their Name, Image, and Likeness?
Implications of the Supreme Court Decision After a long battle in the courts, the U.S. Supreme Court unanimously ruled that the NCAA rules that limit educational benefits for athletes are not reasonably necessary to distinguish between college and professional sports. Under current NCAA rules, athletes cannot be paid or profit from their name, image, or likeness. The […]